Unlimited

Objective‍

Develop a brand guideline book and various marketing materials to ensure brand consistency and improve visibility across all customer touchpoints for Unlimited Biking, a company focused on offering personalized biking experiences in major U.S. cities.

Summary of Work

• Brand Guideline Book: Authored a comprehensive guide covering logo usage, color palette (UB Jet Black, Bike Lane Green, etc.), typography (Gotham family), and iconography. Introduced the “bike path” element for creative consistency across materials.
• Marketing Materials: Designed branded merchandise (hats, shirts, seat covers), city tour maps, brochures, and flyers. Ensured all assets adhered to the established guidelines for a unified visual identity.

Key Results

• The brand guideline book served as a vital resource for internal and external stakeholders, ensuring consistent application of the brand identity across all platforms.
• Designed and executed a unified suite of marketing materials that enhanced brand recognition and customer engagement, ultimately contributing to higher visibility in target markets.
• The integration of the bike path element in maps, merchandise, and brochures reinforced brand cohesion and aided user navigation, resulting in improved customer experience.

The brand guideline book and marketing materials together formed the backbone of a visually consistent and engaging brand presence for Unlimited Biking, driving its success in a competitive market.