Point

Objective‍

To create an integrated direct mailer and landing page campaign for Point.com aimed at homeowners, emphasizing the benefits of unlocking home equity without monthly payments. The objective was to generate qualified leads and educate users on Point's Home Equity Investment solution.

Summary of Work‍

I developed a cohesive direct mailer and landing page that align visually and in messaging, ensuring a seamless user experience from offline to online engagement. The direct mailer was personalized and designed to grab attention with its clean, modern aesthetic and clear value proposition. It invited homeowners to explore their pre-qualification status, driving traffic to a dedicated landing page.

The landing page built on the messaging, illustrating how Point's product works with an easy-to-understand, step-by-step breakdown. Key features like customer testimonials, credibility indicators (mentions in major publications), and concise FAQs were included to build trust and encourage conversions. The design elements across both pieces featured calming illustrations, reinforcing the theme of financial security and peace of mind.

Key Results

• Enhanced user engagement with personalized, visually appealing mailer design.
• Seamless transition from offline mailer to an optimized landing page, improving user flow.
• Strengthened brand trust through strategic use of testimonials and media mentions.
• Successfully drove increased traffic to Point.com and generated qualified leads for their Home Equity Investment product.