About me
Ex-pat from the Amish countryside, over the past 8+ years, I have gained valuable experience in both agency and startup settings, developing my skills in both traditional and contemporary design practices, with a primary focus on brand development.
My approach to design centers on leveraging the power of branding to create memorable and impactful experiences that delight users, helping companies achieve their fullest potential. Through my work, I aim to empower brands to communicate their unique value propositions in a way that resonates with their target audiences, driving growth and success for their businesses.
Branding is architecting an experience. Design is problem solving. Together, brand design is what embodies the intangibles such as emotions, context, and essence - which matter most to consumers.
When it comes to designing for a brand, it is the lens in which all consumers will see you as a company. Good design makes a brand persona that feels almost human-like, which ultimately increases key metrics and drives more revenue for the company. When good design is put at the forefront, companies themselves can begin to understand what their company is and what it represents, resulting in a consistent design language that is recognisable to customers when they see it in all uses of applications. Having an empathetic understanding of your demographic is key in creating something that people will resonate with.
The new school for design