Qapital

Objective:

Develop creative and engaging organic social media content to increase Qapital’s brand awareness, foster community engagement, and highlight the app’s features and benefits in a relatable, value-driven manner.

Summary of Work:

I created a series of organic social media campaigns for Qapital, designed to connect with audiences authentically and promote the app’s unique approach to personal finance.

• ‍Content Strategy: Conceptualized and executed a content plan focused on educational, aspirational, and relatable posts, showcasing how Qapital helps users achieve financial goals through automation and smart saving.‍
• Creative Design: Designed visually appealing graphics, animations, and short videos optimized for platforms like Instagram, Facebook, and Twitter. Ensured each piece adhered to Qapital’s modern and approachable brand identity.‍
• Engagement-Focused Posts: Crafted captions and calls-to-action that encouraged user interaction, such as polls, tips, and testimonials, building a stronger connection with the audience.‍
• Analytics-Driven Iteration: Monitored performance metrics and refined content strategies to maximize reach, engagement, and follower growth.

Key Results:

• Achieved a 20% increase in social media engagement, with notable improvements in likes, comments, and shares.
• Grew Qapital’s follower base by 15% across platforms, expanding its organic reach.
• Enhanced app visibility, driving a 10% increase in web traffic from social media channels.
• Strengthened audience trust and loyalty through consistent, high-quality, and relatable content.

This project highlights my ability to blend strategy and creativity, producing organic social media content that not only drives engagement but also strengthens brand identity and community connection.

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