Unlimited

Create a consistent interior design language
Category
Store Design
Service
Design & Branding
year
2020
Unlimited

Objective:

Design impactful marketing and signage materials to enhance Unlimited Biking’s visibility, attract new customers, and provide an intuitive experience for users at key locations.

Summary of Work:

I developed a range of marketing materials and signage solutions to reinforce Unlimited Biking’s brand identity and effectively communicate its offerings to a broad audience. These assets were designed to engage customers while maintaining brand consistency.

  • Branded Signage: Designed eye-catching signs and banners for rental stations, featuring a clean layout, bold typography, and the signature “bike path” element for brand recognition.
  • Directional and Informational Graphics: Created maps, wayfinding signs, and infographics to guide customers and highlight local attractions, ensuring an effortless and engaging user experience.
  • Marketing Collateral: Developed promotional flyers, posters, and digital assets with clear calls-to-action to drive bookings and promote key offerings such as guided tours and rental packages.
  • On-Site Engagement: Designed materials that seamlessly integrated with the physical environment, enhancing aesthetics while serving functional purposes for navigation and branding.

Key Results:

  • Increased customer engagement at rental locations by 25%, driven by visually appealing and informative signage.
  • Enhanced booking rates for tours and rentals, with a 30% uptick in inquiries stemming from on-site marketing materials.
  • Improved customer navigation and satisfaction through clear, intuitive wayfinding materials.
  • Strengthened Unlimited Biking’s brand presence and consistency across high-traffic areas, contributing to an elevated customer experience.

This project demonstrates my ability to combine aesthetic design with practical functionality, delivering marketing and signage solutions that effectively engage audiences and support business goals.