Qapital

Overview

Redesign Qapital’s website to enhance user experience, communicate the app’s value propositions effectively, and drive conversions through a seamless, engaging interface.

Summary of Work:

Redesign Qapital’s website and optimize a Google Search landing page to enhance user experience, drive conversions, and improve performance in search-driven acquisition campaigns.

• Website Redesign: Delivered a clean, user-centered layout with streamlined navigation, showcasing Qapital’s value propositions like goal-oriented saving and automation. Designed responsive elements for seamless performance across devices.
• Landing Page Optimization: Developed a high-converting landing page for Google Search campaigns, emphasizing clear, concise messaging with targeted calls-to-action, tailored visuals, and A/B-tested layouts to maximize ROI.
• Conversion-Focused Strategy: Integrated strategic CTAs, simplified forms, and compelling headlines to guide users from discovery to action.
• SEO and Performance Improvements: Optimized page loading speeds and structured content to improve ranking and user retention.

Key Results:

• Increased website conversion rate by 35% and landing page conversion by 40%.
• Improved bounce rates by 25% on mobile and landing page performance.
• Boosted overall search campaign ROI through a 20% reduction in cost-per-acquisition (CPA) via targeted landing page optimization.
• Strengthened Qapital’s digital presence, contributing to greater engagement and improved customer acquisition.

This project highlights my ability to blend creative web design with performance-driven strategies, delivering results that enhance user experiences and maximize conversions.

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