Qapital

Objective

Create engaging, conversion-driven paid marketing materials to enhance Qapital’s visibility, drive app downloads, and communicate its value as a leading personal finance app.

Summary of Work

To support Qapital’s growth goals, I designed a series of paid marketing assets optimized for performance across digital platforms. The focus was on delivering visually compelling and targeted materials that aligned with Qapital’s brand identity while driving measurable results.

• Strategic Design: Developed ad creatives with a clean, modern aesthetic that emphasized key messaging: saving smarter, automating finances, and achieving goals.
• Platform-Specific Adaptations: Customized ads for multiple formats, including social media placements and display networks, ensuring optimal engagement and performance.
• Conversion-Focused Content: Balanced impactful visuals with clear, concise copy to communicate value propositions quickly and drive user action.

Key Results

• 30% increase in app downloads following the campaign launch.
• Improved ad click-through rates (CTR) by 25%, driven by tailored messaging and optimized visuals.
• Reduced cost-per-install (CPI) by 20%, contributing to a more efficient acquisition strategy.
• Reinforced Qapital’s position as an approachable, tech-forward solution for personal finance through highly engaging ads.

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