Objective
To drive engagement and downloads of Greenhouse’s eBook, “Recruitment strategies: Values-based hiring,” targeting enterprise business leaders on LinkedIn and adapting the campaign for other social platforms for startup audiences.
Summary of Work
For this project, I developed a comprehensive advertising strategy that positioned Greenhouse as a thought leader in values-based recruitment strategies. The campaign was designed to resonate with enterprise business leaders, emphasizing how aligning hiring practices with company values can enhance organizational culture and performance. Key deliverables included:
- LinkedIn Ad Creation: Tailored to enterprise decision-makers, emphasizing thought leadership and value alignment.
- Social Platform Adaptations: Adapted for Instagram and other platforms to reach diverse audiences, including startups, through visually engaging formats and succinct messaging.
- Targeted Messaging: Adjusted language and design to speak to both enterprise leaders and startup founders, focusing on relevance and adaptability of recruitment strategies.
- Creative Assets: Developed video content, carousels, and static posts to capture attention across different social platforms.
Key Results
- Engagement: The campaign saw strong engagement on LinkedIn, successfully capturing the attention of the target audience.
- Expanded Reach: By adapting the content for different platforms, the campaign reached a broader audience, including both enterprises and startups.
- Brand Visibility: Greenhouse’s positioning as a trusted voice in recruitment strategy was reinforced, with positive responses to the values-driven approach.
